Sélection d’Experts: E.Leclerc’s general merchandise brand
Sélection d’Experts covers the full breadth of general merchandise : gardening, DIY, home appliances, automotive, tableware, sport, stationery, and toys, as well as products tied to key moments in the year: holidays and travel. Across every category, the brief is the same: useful, well-made and responsibly sourced, at a price that works.
SIPLEC E.Leclerc is looking for strong manufacturing partners to help develop the next generation of Sélection d’Experts products.
Positioning
Sélection d’Experts is E.Leclerc’s mid-range answer to general merchandise: every product comes with a quality guarantee at an E.Leclerc price point.
The brand is aimed at shoppers who care about both quality and value, and who expect a private label product to be just as reliable as a national brand.
Sourcing and quality requirements
Every Sélection d’Experts product sold in E.Leclerc stores and drive-through outlets goes through a rigorous control process. Partners are selected on the basis of quality and safety audits, and every product is checked for compliance with French and EU regulations, tested by independent international laboratories.
On the social side, SIPLEC E.Leclerc has been aligned with the AMFORI BSCI framework since 2012. All suppliers are required to sign our Business Code of Conduct.
What the range covers
Sélection d’Experts couvre l’ensemble des rayons bazar de l’enseigne E.Leclerc, articulés autour de deux grands domaines, avec des produits Sélection d’Experts spans two broad areas.
The first is everyday household needs: gardening, DIY, automotive, tableware, home appliances, sport, stationery, and toys.
The second is life’s bigger moments : travel, celebrations, and Christmas.
Why supply Sélection d’Experts ?
Supplying Sélection d’Experts means putting your expertise behind a brand recognised for quality and reliability, with national distribution across one of France’s largest retail network and direct access to millions of shoppers.
If you manufacture in the general merchandise space and think there’s a fit, we’d like to hear from you.
FAQ
1. What do you look for in a supplier ?
Quality and safety audits are the starting point. All suppliers sign our Business Code of Conduct and commit to third-party audit access for the duration of the contract. Manufacturers based in countries flagged as higher-risk under the AMFORI framework are also subject to a social audit under the AMFORI BSCI standard.
2. Does E.Leclerc have other private label brands besides Sélection d’Experts ?
Yes. SIPLEC E.Leclerc manages several own-label brands across different categories: Tissaia for fashion, Tous mes amis for pet food, and Mots d’Enfants for baby and childcare products.
2. Does E.Leclerc have other private label brands besides Sélection d’Experts ?
Yes. SIPLEC E.Leclerc manages several own-label brands across different categories: Tissaia for fashion, Tous mes amis for pet food, and Mots d’Enfants for baby and childcare products.
3. Can a Sélection d’Experts supplier work with other E.Leclerc brands?
Yes. A supplier can propose their expertise across several product categories, provided they meet the specific technical, quality, and regulatory requirements for each brand managed by SIPLEC E.Leclerc.
4. Is Sélection d’Experts a white-label brand?
Yes. A supplier can propose their expertise across several product categories, provided they meet the specific technical, quality, and regulatory requirements for each brand managed by SIPLEC E.Leclerc.