Mots d’Enfants is E.Leclerc’s own-label brand for babies and young children, covering hygiene, skincare, and nutrition. The range is built around one straightforward brief: products that are safe, reliable, and priced for everyday family life.

SIPLEC E.Leclerc manages development, sourcing, and quality control for the brand. We’re actively looking for manufacturing partners with the capacity and standards to help us grow the range.

Positioning

Mots d’Enfants is built around what young families need most: safe, affordable products for skincare, hygiene, and nutrition, from day one. The range includes a growing selection of Cosmébio-certified organic products.

Available in every E.Leclerc store, the brand is backed by SIPLEC’s buying power, which is what keeps prices down without compromising on quality or safety.

Growth is built on solid manufacturing partnerships, with tighter requirements on traceability and formulation transparency as the range develops.

Sourcing and quality requirements

Child safety is the baseline. Every product starts with a detailed specification, and manufacturing partners are selected on their ability to meet it consistently, not just at onboarding.

In practice, that means regular supplier audits covering social and environmental compliance, lab testing on safety and efficacy, full traceability on raw materials and components, and close scrutiny of any ingredients that come into contact with skin or food.

As part of its responsible purchasing policy, SIPLEC requires all suppliers to sign its Business Code of Conduct. Recognised frameworks such as AMFOR BSCI are used to strengthen social and environmental practices throughout the supply chain.

What the range covers

Mots d’Enfants is built around the everyday essentials: nappies (both standard and training pants), hygiene products (wipes, cotton, cleansers), skincare and cosmetics (creams, lotions, and nappy care, including lines for sensitive skin), and infant nutrition (puréed meals, complete dishes, and desserts).

Why supply Mots d’Enfants?

Supplying Mots d’Enfants means putting your expertise behind a trusted brand that families rely on day-to-day, with national distribution across the full E.Leclerc network.

If you manufacture in the baby and childcare space, we’d like to hear from you.

FAQ

What do you look for in a supplier? Production capacity, quality standards, and AMFORI BSCI compliance. Those are the three boxes that need to be ticked.

Can we propose new product ideas? Yes and we encourage it. If you have something that improves quality, safety, or environmental impact, bring it to the table.

Does E.Leclerc have a fashion brand?
Yes. Tissaia is the E.Leclerc Movement’s fashion brand, offering clothing, footwear, and accessories for women, men, and children.

Does E.Leclerc have a pet food brand?
Yes. Tous mes amis is the E.Leclerc Movement’s own-label pet food brand, covering dry food, wet food, and treats for dogs and cats. Developed to the Movement’s quality standards, the range is built around reliable, affordable nutrition for pets.