{"id":3217,"date":"2026-09-29T13:02:00","date_gmt":"2026-09-29T13:02:00","guid":{"rendered":"https:\/\/www.siplec.leclerc\/en\/?page_id=3217"},"modified":"2026-09-29T13:02:17","modified_gmt":"2026-09-29T13:02:17","slug":"selection-dexperts-e-leclercs-general-merchandise-brand","status":"publish","type":"page","link":"https:\/\/www.siplec.leclerc\/en\/selection-dexperts-e-leclercs-general-merchandise-brand\/","title":{"rendered":""},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><strong>S\u00e9lection d&#8217;Experts: E.Leclerc&#8217;s general merchandise brand<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e9lection d&#8217;Experts covers the full breadth of general merchandise : gardening, DIY, home appliances, automotive, tableware, sport, stationery, and toys, as well as products tied to key moments in the year: holidays and travel. Across every category, the brief is the same: useful, well-made and responsibly sourced, at a price that works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SIPLEC E.Leclerc is looking for strong manufacturing partners to help develop the next generation of S\u00e9lection d&#8217;Experts products.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n   \n<div class=\"wp-block-group alignfull wp-section-fond-gris has-grey-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-spacer-medium\"><\/div>\n\n\n   \n<div class=\"wp-block-group wp-section-fond-gris__item is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"economies-energie\"><strong>Positioning<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-siplec-bicolor-separator aligncenter\" aria-hidden=\"true\"><span style=\"background-color:#1c2e5d\"><\/span><span style=\"background-color:#626E8D\"><\/span><\/div>\n<\/div><\/div>\n   \n\n   \n<div class=\"wp-block-group wp-section-fond-gris__item is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-siplec-block-text-image aligncenter wp-block-siplec-block-text-image__rowReverse\">\n<div class=\"wp-block-siplec-block-text aligncenter\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-generic-font-size wp-block-paragraph\">S\u00e9lection d&#8217;Experts is E.Leclerc&#8217;s mid-range answer to general merchandise: every product comes with a quality guarantee at an E.Leclerc price point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand is aimed at shoppers who care about both quality and value, and who expect a private label product to be just as reliable as a national brand.<br><\/p>\n\n\n\n<div class=\"wp-block-siplec-arrow-list wp-block-siplec-arrow-list__tertiary\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure role=\"group\" aria-label=\"Croquettes pour chiot Fid\u00e9liance, \" class=\"wp-block-siplec-image-logo wp-siplec-image-logo__default\"><img decoding=\"async\" class=\"wp-block-siplec-image-logo__img\" id=\"imageId-43dbe8ea-d4e8-4d9b-b5b8-f19746d25047\" src=\"https:\/\/www.siplec.leclerc\/wp-content\/uploads\/2025\/06\/logos-bandeaux-marques-distributeur-200x200-selection-experts.webp\" alt=\"Logo S\u00e9lection d'experts\"><div class=\"wp-block-siplec-image-logo__logo\" style=\"max-height:140.35999999999999px;max-width:308.00000000000006px\"><img decoding=\"async\" class=\"wp-block-siplec-image-logo__logo__img\" src=\"https:\/\/www.siplec.leclerc\/wp-content\/uploads\/2022\/10\/logo_siplec_encart.jpg\" alt=\"\"><\/div><\/figure>\n<\/div>\n<\/div><\/div>\n   \n\n   \n<div class=\"wp-block-group wp-section-fond-gris__item is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n   <\/div><\/div>\n   \n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><strong>Sourcing and<\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-title-primary-alpha-color\"> <strong>quality requirements<\/strong><\/mark><\/h2>\n\n\n   \n<div class=\"wp-block-group is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-siplec-bicolor-separator aligncenter\" aria-hidden=\"true\"><span style=\"background-color:var(--wp--preset--color--primary)\"><\/span><span style=\"background-color:var(--wp--preset--color--title-primary-alpha)\"><\/span><\/div>\n<\/div><\/div>\n   \n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every S\u00e9lection d&#8217;Experts product sold in E.Leclerc stores and drive-through outlets goes through a rigorous control process. Partners are selected on the basis of quality and safety audits, and every product is checked for compliance with French and EU regulations, tested by independent international laboratories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the social side, SIPLEC E.Leclerc has been aligned with the AMFORI BSCI framework since 2012. All suppliers are required to sign our Business Code of Conduct.<\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n   \n<div class=\"wp-block-group alignfull wp-section-fond-gris has-grey-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-spacer-medium\"><\/div>\n\n\n   \n<div class=\"wp-block-group wp-section-fond-gris__item is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\"><strong>What the<\/strong> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-marine-alpha-color\"><strong>range covers<\/strong><\/mark><\/h2>\n<\/div><\/div>\n   \n\n   \n<div class=\"wp-block-group wp-section-fond-gris__item is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">   \n<div class=\"wp-block-group is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-siplec-bicolor-separator aligncenter\" aria-hidden=\"true\"><span style=\"background-color:#1c2e5d\"><\/span><span style=\"background-color:#626E8D\"><\/span><\/div>\n<\/div><\/div>\n   <\/div><\/div>\n   \n\n   \n<div class=\"wp-block-group wp-section-fond-gris__item is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e9lection d\u2019Experts couvre l\u2019ensemble des rayons bazar de l\u2019enseigne E.Leclerc, articul\u00e9s autour de deux grands domaines, avec des produits S\u00e9lection d&#8217;Experts spans two broad areas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first is everyday household needs: gardening, DIY, automotive, tableware, home appliances, sport, stationery, and toys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second is life&#8217;s bigger moments : travel, celebrations, and Christmas.<\/p>\n<\/div><\/div>\n   \n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n   \n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><strong>Why supply<\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-title-primary-alpha-color\"> <strong>S\u00e9lection d&#8217;Experts ?<\/strong><\/mark><\/h2>\n\n\n   \n<div class=\"wp-block-group is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-siplec-bicolor-separator aligncenter\" aria-hidden=\"true\"><span style=\"background-color:var(--wp--preset--color--primary)\"><\/span><span style=\"background-color:var(--wp--preset--color--title-primary-alpha)\"><\/span><\/div>\n<\/div><\/div>\n   \n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supplying S\u00e9lection d&#8217;Experts means putting your expertise behind a brand recognised for quality and reliability, with national distribution across one of France&#8217;s largest retail network and direct access to millions of shoppers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you manufacture in the general merchandise space and think there&#8217;s a fit, we&#8217;d like to hear from you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>What do you look for in a supplier ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quality and safety audits are the starting point. All suppliers sign our Business Code of Conduct and commit to third-party audit access for the duration of the contract. Manufacturers based in countries flagged as higher-risk under the AMFORI framework are also subject to a social audit under the AMFORI BSCI standard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong><strong>Does E.Leclerc have other private label brands besides S\u00e9lection d&#8217;Experts ?<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. SIPLEC E.Leclerc manages several own-label brands across different categories: Tissaia for fashion, Tous mes amis for pet food, and Mots d&#8217;Enfants for baby and childcare products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong><strong>Does E.Leclerc have other private label brands besides S\u00e9lection d&#8217;Experts ?<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. SIPLEC E.Leclerc manages several own-label brands across different categories: Tissaia for fashion, Tous mes amis for pet food, and Mots d&#8217;Enfants for baby and childcare products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong><strong><strong>Can a S\u00e9lection d&#8217;Experts supplier work with other E.Leclerc brands?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. A supplier can propose their expertise across several product categories, provided they meet the specific technical, quality, and regulatory requirements for each brand managed by SIPLEC E.Leclerc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong><strong><strong><strong>Is S\u00e9lection d&#8217;Experts a white-label brand?<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. A supplier can propose their expertise across several product categories, provided they meet the specific technical, quality, and regulatory requirements for each brand managed by SIPLEC E.Leclerc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e9lection d&#8217;Experts: E.Leclerc&#8217;s general merchandise brand S\u00e9lection d&#8217;Experts covers the full breadth of general merchandise : gardening, DIY, home appliances, automotive, tableware, sport, stationery, and toys, as well as products tied to key moments in the year: holidays and travel. Across every category, the brief is the same: useful, well-made and responsibly sourced, at a [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-3217","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>- Siplec.Leclerc EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.siplec.leclerc\/en\/selection-dexperts-e-leclercs-general-merchandise-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"- Siplec.Leclerc EN\" \/>\n<meta property=\"og:description\" content=\"S\u00e9lection d&#8217;Experts: E.Leclerc&#8217;s general merchandise brand S\u00e9lection d&#8217;Experts covers the full breadth of general merchandise : gardening, DIY, home appliances, automotive, tableware, sport, stationery, and toys, as well as products tied to key moments in the year: holidays and travel. 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